College Recruitment Materials

This example was for the Texas A&M College of Agriculture and Life Sciences. The college wanted to get the message to potential students, especially minority students, that students in the college went on to high tech careers and the majority come from urban areas. Here is an excerpt:

Come soar with us.

Don't let the name of the college fool you. The majority of our students come from cities, not farms and ranches, and have little or no experience in growing plants or raising animals. Our students have a variety of interests, from saving the environment to becoming lawyers, and go on to successful careers in areas such as natural resources and wildlife management, biotechnology, business and government, veterinary and human medicine, and food and nutrition sciences.